Alessia Mereuță
enro
All work

Marketing × Creative × AI

FreshClick

Turning marketing into a system, not a collection of tactics.

The context

FreshClick is a Romanian digital marketing and branding agency working across performance marketing, eCommerce, brand identity, campaigns, SEO, web design and conversion optimization.

The agency combines creative marketing with data, performance and technology, including AI-assisted marketing workflows.

The challenge

Modern digital marketing rarely fits into one channel.

A strong idea needs the right positioning, content, distribution and optimization behind it. The challenge is to connect those pieces without losing the human side of communication.

My role

I worked across the intersection of content, marketing and technology, contributing to strategy, creative direction and communication.

My work included:

  • social media management and community communication
  • social media content and editorial calendars
  • graphic and visual content for social channels
  • copywriting for campaigns, ads and landing pages
  • content concepts and content strategy
  • landing page copy and structure
  • broader digital communication across channels
  • SEO research and content
  • AI-assisted research and workflows

The approach

  1. Research
  2. Strategy
  3. Creative
  4. Execution
  5. Optimization

Rather than treating content as an isolated deliverable, I looked at how it fits into the larger marketing system.

The work

Social media management, social content and graphic/visual materials, copywriting, content concepts and content strategy.

Copy and content for landing pages, plus digital communication across the agency's channels and campaigns, supported by SEO research and AI-assisted workflows.

Selected work

01 / Landing pages

Screenshot of the FreshClick Google Ads landing page

Google Ads

Copy & Content / Landing Page

Screenshot of the FreshClick Facebook Ads landing page

Facebook Ads

Copy & Content / Landing Page

Screenshot of the FreshClick Social Media Marketing landing page

Social Media Marketing

Copy & Content / Landing Page

02 / Social media

Social mediaContentGraphic designCopywriting
FreshClick social media visual comparing Meta Ads messages and CPM
Content concept / Visual
FreshClick graphic illustrating a reusable digital content system
Graphic content
FreshClick spring campaign visual with a rising chart drawn as a traditional cord
Social media copy / Visual
FreshClick social media graphic focused on profit as a marketing KPI
Copywriting / Visual content
FreshClick campaign results visual for Concept Construct
Campaign content
FreshClick 2025 agency sales results graphic across three industries
Data storytelling

03 / Case studies & results

FreshClick — Results

Published case studies, campaigns and client results.

Explore results

Agency-wide results published by FreshClick. Shown as project context, not as individual performance metrics.

The outcome

The project strengthened my ability to connect creative thinking, performance marketing and technology — treating them as interconnected parts of the same marketing system.

Next project

Romanian Copywriter