Social Media × Career Communication
StartUP Career
Building a digital voice for a platform between people and opportunities.
The context
StartUp Career is a career platform combining recruitment, job opportunities, career resources and online courses. It connects candidates with employers while supporting professional development.
The challenge
Career platforms often communicate through functional information:
job title → requirements → apply.
But career decisions are personal. People need communication that speaks to their ambitions, concerns and next step.
My role
As Social Media Marketing Specialist, I worked on:
- social media communication strategy
- content creation
- copywriting
- visual materials
- editorial directions
- strengthening the brand's digital presence
The approach
I worked on turning the platform's functional value into content people could actually relate to.
The communication needed to work for different audiences — candidates, students and employers — while keeping the brand recognizable across platforms.
The work
Social media posts, copywriting, visual content and editorial directions around careers, education, recruitment and professional development.
Selected work
01 / Social media content
Recruitment topics, made visual.
Social media visuals and infographics created for the StartUp Career platform, turning recruitment, HR and work-culture topics into clear, shareable content.
02 / Interviews
I Love My Job — conversations about job satisfaction.
Interview series published on the StartUp Career blog, exploring job satisfaction with teams from different companies.
The outcome
A social media direction focused not only on promoting jobs, but on positioning StartUp Career as a useful resource for career development and professional decisions.
Next project
FSC — Politehnica Timișoara